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Earlier today we’ve published an update to percollate. You can now search for information within a geographic cordon. This enables you to get some filtering done early, before the data has even hit our platform. It’s also very flexible and easy to use.

Firstly, this new feature is only available on keyword searches. You’ll see a new map pin appear on the right hand side when you change the tabs to ‘Keyword’…

Keyword Search showing Map Pin

Clicking this pin will open the location filter…

Location Filter

The text box will allow you to search in a very free-format way and display the matching locations in the list on the left. For example, city…

Norwich

This gave us all the Norwich’s in the US, but I want the one in the UK. So, I can just make my search a little more specific…

Norwich UK

I could also search for a postcode, zip code or full street address…

Postcode

One added bit of ‘cool’ is the ability to search for known places of interest…

Silverstone Circuit

I used that previous search for the ‘British Sports Car Manufacturers tapping Formula 1. A Marketing Use Case.‘ post.

To conclude this post I’ll re-enter ‘norwich uk’, select the one item in the list and then click ‘Accept’. This location filter is now locked in and will stay that way until you ‘Clear’ it. Finally, searching for the hashtag #socialmedia with this filter gives the following 15 results.

SocialMedia within 50 Miles of Norwich UK

The inclusion of this one feature has added so much power and flexibility to what marketers can do with percollate. If you’ve not sign up for our free early access program it’s not too late.

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